Posts Tagged ‘technorati’
The Madeleine McCann blogging stats
October 23rd, 2007
Barely a day goes by without my RSS feeds for Sky News, BBC News, The Telegraph etc leading on a story about Madeleine McCann…and I think it’s fair to say this has been the case for the past three months.
The story is a PR phenomenon, and the traditional news organisations have gone for it hook line and sinker. But I wanted to see if the same was true of the blogosphere.
The below graph shows the number of blog posts on Technorati mentioning ‘madeleine mccann’ over the past 30 days, and the figures are clearly beginning to dip in comparison to the number of journalist stories on the subject. Google News reports more than 4,500 articles on the issue over the past month.
However, a search for ‘madeleine mcann’ on Icerocket over the past three months pulls up quite different results. On average, 217 posts a day have appeared on the subject, for the past three months.
There is an obvious obsession with the story, among journalists and bloggers alike, but it seems the blogosphere has tired of the story a little more quickly than traditional news outlets.
Could it be that the blogosphere is realising that a very different ’stickiness factor’ applies to blogs, than to tabloid newspapers or online news channels? It could well explain why the blogosphere has moved on more quickly from the Madeleine McCann story, in order to keep readership.
Technorati tags: madeleine+mccann, icerocket, technorati, news+agenda, journalism, blogging, pr