Posts Tagged ‘The Fifth Wave: A Strategic Vision for Mobile Internet’
The Fifth Wave strategic vision for mobile
February 27th, 2012
Robert Marcus and Collins Hemingway appear to know their shtick. They have just published an account of where we are going online and what this means.
The Fifth Wave: A Strategic Vision for Mobile Internet Innovation, Investment and Return was released today at Mobile World Congress 2012.
It blows part of the mind, i.e, it’s really quite interesting, while it makes an informative case for us as we move through 2012-13, with the old economic order dissolving and the new struggling to take first breath.
I’d argue with Marcus and Hemingway on the creation of new value, which they position as deriving from opportunity. This is a superficial view to my mind and they need to look much deeper into value creation to make their case work.
Opportunity is just a secondary reflection of the market condition. The value is created in the primary area.
This is a strong account of where we are going in mobile and through our network. It needs a second read and report back.
Robert Marcus led a keynote and panel during the opening session today (February 27th) of the Mobile World Congress conference session on Mobile Cloud. You can get more info on MWC here.