Tipping Point | Online PR and social media consultancy

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Posts Tagged ‘tipping point’

Will the social media press release (SMPR) reach tipping point by the end of the year?

April 8th, 2008

question mark

This SMPR has been talked about many times before. I’m asking our audience if they think it will reach its tipping point by the end of the year? At the moment it is still very much in early adopter stage, but at Liberate Media we believe it has the potential to reach ’social epidemic’ (as Malcolm Gladwell would say) in 2008. Could it replace the likes of the more traditional press release format?

A few key facts on the SMPR:

SMNR format (PDF download) originated at SHIFT Communications by Todd Defren
The format is a traditional press release with key facts, added multimedia, other web/blog resource links which you can easliy bookmark, share and leave comments on.

Over at Wadd’s tech PR blog he has a nice post on: UK media and PR industries yet to be convinced by Social Media News Release (SMNR) - which suggests that perhaps the tipping point will not be reached in the UK quite yet, but the US have taken the SMPR format a little more on board. The comments on the post give some other excellent points of view.

Please let us know your thoughts on the SMPR making its tipping point, or do you think it will disappear like Lord Lucan?

Posted in Blog, Emerging technology, Social media, Trends and research | 3 Comments »

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