Posts Tagged ‘video’
Michael Jackson uses social media tactics to promote ‘Thriller’ 25th Anniversary Celebration!
April 16th, 2008
Liberate Media is always on the look out for different/innovative uses of social media, and this one caught my attention the other day.
Sony BMG has teamed up with Big Stage - a media company whose technology allows users to create and integrate a life-like 3D avatar of themselves into everything from famous movie scenes, TV shows and video games, to music videos, short video clips, virtual worlds, still images, user-generated content, instant messages, emails, social networks and more - instantly. Nice idea!
The idea is for fans to easily create a life-like 3-D version of themselves that literally replaces the role of Michael Jackson in the Thriller music video - the video then gets uploaded to YouTube and you receive a link to view it. Your Thriller reincarnation can then be shared with friends by email or by posting on social networking sites such as MySpace or Facebook.
This is what J.J. Rosen, Executive Vice-President, SonyBMG Commercial Music Group has to say about the project: “Michael Jackson is an innovator and a pioneer in the music industry and so it only makes sense, as part of our anniversary celebrations for Thriller, to give fans worldwide a new way to experience the video in a way not even Michael could have imagined 25 years ago.” How true!
Looks like they have a had a little but of sucess with the idea too. A fan generated video reached the Top 25 viewed Entertainment videos on YouTube, MTV liked the My Thriller Video tool, and produced a piece with their own people staring in the video for a showcasing piece on MTV.com NewsBlog.
Check out the My Thriller video here
And view some of the YouTube videos here
How do you respond effectively to a negative video leak?
April 11th, 2008
I was thinking about PR use of video this week in a positive mood when the Wal-mart internal video story broke.
At first, it seemed like a trivial side-story to the Us economic meltdown, and one that would die away pretty quickly along with the muffled laughter from the consumer giant’s competitors.
But it seems to have a lot of life in it yet as the company that released selective clips of internal Wal-mart events refuses to back away from offering the entire 30-year catalogue to anyone who wants to pay. Clips are out on YouTube and seeded on many key sites, including the pressure group site Walmart Watch .
How would a PR2.0 agency respond to the story, spreading visually across the web.
I may have missed something but the Wal-Mart site and its blogs make no reference to the story and there has been limited comment from the company on business TV and to press agencies.
But the story is damaging and adding weight to the campaigners’ arguments against the company and its practices.
So, the questions I’m wrestling with are: how do you respond effectively to a negative video leak? Do you release counter-footage, shoot new distractive video that entertains and shows you in a more positive light? Do you have to respond in a visual way at all or go for non-contextual, traditional response.
Do you just ignore it and hope it goes away?
It’d be good to hear what you think.
November 22nd, 2007
Check out this hilarious Frank Sinatra take on social media.
Just remember, 10,000 friends ain’t no rat pack!