Posts Tagged ‘wendy mcauliffe’
June 21st, 2010
Sadly this will be my last contribution to the Liberate Media blog, as after four adrenalin-fueled years, I am leaving my post as director and moving onto pastures new.
Setting-up Liberate has been an incredible experience, and I’m eternally grateful for the support that we’ve received along the way from friends, family (my husband in particular!) and industry peers.
Back in 2006, we saw the huge potential that social media would create for the PR industry, and we wanted to be a part of that change, leading by example. In the four years since, the industry has undergone a rapid transformation, and we’ve always endeavoured to keep Liberate Media evolving in terms of our knowledge, approach and positioning. Last year we set-up our own Social Media News Release service Pressitt, which has been a great success and I will continue to be a part of.
Setting up a business from scratch isn’t easy. At the start there were a lot of lost weekends and holidays, but it was worth it for the satisfaction that you get out of building something that is our own. I’ve always kept a close network of trusted mentors (you know who you are!), and they have been wonderful at guiding and advising me along the way, and sharing leads and contacts where ever they can. We have always taken the approach of building the business through word-of-mouth and recommendation, and from my experience, this has always helped to create great client relationships and distance us from the pitching circuit, which I still believe is an ineffective way of selecting a PR partner.
Time is always what I wanted more of! When you’re working flat out and the business is established, it’s easy to forget to take time out for business planning and creative thinking around the next stage of the business. At times we were guilty of getting too caught up in day-to-day work, but when we did make time for blue sky thinking and planning, it was always worth it in terms of re-inspiring and re-energising, and positive changes always resulted.
For old time’s sake, I thought I’d dig up the first ever post that I wrote for the Liberate blog: ‘Liberating our Online Identity‘. It goes to show how far we’ve come.
If you’ve been a regular reader of my blog posts, thank you for your time.
I wish Liberate Media the best of success for the future.
Over and out!
Wendy McAuliffe: Who owns online PR? E-consultancy video
December 15th, 2008
Here is my take on the subject of who owns online PR, from a recent E-constancy roundtable debate. Other views on the subject can also be found on the E-consulancy YouTube page
Agree or disagree with my views…as always please let me know!
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Follow the new Liberate Media Twitter account
August 7th, 2008
As you are all well aware Liberate is very much up to speed with all the latest happenings in the jolly old world of social media. The Liberate team have decided it’s about time to create a Liberate Media Twitter account.
You can follow Liberate Media updates here.
The Liberate Twitter account is kind of like Top Gear’s Stig your never quite sure who’s behind the mask or Twitter account in this case! - Look out for the latest company news, ideas and views from the Liberate Media updates.
Other people to follow within team Liberate already on Twitter are:
Directors, Wendy Mcauliffe, Lloyd Gofton
Social Media consultant, Andy Merchant
and Tim has a go sometimes too! (if you read this Tim only joking…lol)
Stunning journalism meets equally stunning famous photography
April 2nd, 2008
You may or may not be aware that one the directors of Liberate Media is a well-respected former NMA journalist - Wendy McAuliffe. So this post is for her and anyone who wants to see quality journalism in action.
The site I am going to share with you is FRONTLINE.
Frontline has served as American public television’s flagship public affairs series since 1983 and has won many awards and accolade.
The great thing about this site is the Watch Online page, which shows its back catalogue of programmes in full all the way back to 2001. Scrolling through that page evokes a lot of memories and important landmarks in time.
To complement the stunning journalism you need stunning photos. Look no further than worlds famous photos - who doesn’t remember the Tiananmen Square photo? Each photo has an amazing story to tell.
The site has some nice social feature too.
- Rate the photos - highest ranked of which will feature on the home page.
- Leave your thoughts and comments under a selected photo - which seems pretty popular.
Liberate Media 1st year party photos
October 30th, 2007
As promised, photographic evidence of Liberate Media’s first birthday celebrations last week. We take full responsibility for the alcohol-induced state of our guests! Please take a look through the gallery in your leisure..
As promised, photographic evidence of 
Liberate Media celebrates 1st year
October 29th, 2007
It’s been a busy but very rewarding year for Liberate Media, and an evening of shenanigans was definitely called for!
On Thursday we celebrated our first birthday at Bar Red in Soho with an eclectic mix of clients, industry contacts and journalists - all who’ve shown us incredible support from day one.
Guests included Arjo Ghosh from Spannerworks, Marty Carroll from Foviance, James Booth (founder of Tangozebra), Justin Pearse, Danielle Long and Alex Farber from NMA, Jane Wakefield from BBC Technology Online, Neil McGuiness from Creative, Paula Byrne and Eugene Lacey from Pushbutton.tv …and the list goes on.
With further business growth on the cards, we’re optimistic that 2008 will be just as exciting for us. We’re proud that our client portfolio has been built entirely through word-of-mouth, and pleased with the positive reaction that we’ve received to the small consultancy approach.
Throughout this week we’ll be sharing multimedia coverage of the party with you, and a videocast offering our insights into what the future holds for the UK PR industry as a whole. So please keep watching and reading!
Many thanks,
Wendy & Lloyd
Technorati tags: liberatemedia, anniversary, spannerworks, tangozebra, creative, bbc, nma, foviance