Posts Tagged ‘wordpress’
Apps-olutely marvellous moves on LinkedIn
November 4th, 2008
Nine applications, one space - ding dong! Seems that LinkedIn has hit upon another potentially lucrative ad-related revenue stream with the launch of its applications platform.
The first apps on the platform are pretty robust and add value to your profile. They might even encourage you to spend more time around your own LinkedIn page. As productivity tools, they are useful not crucial. The company is encouraging third-party developers and has also added its own platform launch app to help set the standard – Company Buzz. With this app you can tap into twitter to find comments and follow trends on a company, which I’m finding relevant and useful for PR research into our clients and other companies in our space.
Three of the third-party apps help you present yourself and work in progress online: GoogleDocs to embed presentations, SlideShare – which is wickedly good in delivering research resources from people in my network, and WordPress on LinkedIn you can use to promote your blog and latest posts.
My favourite sharing app is Reading List by Amazon, a mine of great book leads from trusted colleagues and other valued sources.
I’ve not had a chance to fully test the collaborative tools – Box (managing files online) and Huddle (shared online work areas) but kind of assume they would be useful if LinkedIn was my main work space, which it’s not at the moment. Great tools, and I might be encouraged to spend more time around my profile with them there. And MyTravel from TripIt is outside my needs - I no longer globe trot and don’t need to know if anyone in my network is going to be in Hellhole, Arizona next week.
Liberate Media relaunches in WordPress
January 25th, 2008
This week, the Liberate Media website relaunched in WordPress.
The old website was little more than a year old, and had received very good feedback…but over the past six months in particular we had realised the need for a website platform that could grow dynamically with us, and respond better to the socially networked environment that we’re operating within.
The decision to use WordPress was an easy one. Not only is it a very cost-effective way of building a new site, but if offers some great functionality including:
- The ability to easily add and update pages
- The control to administrate the site ourselves
- Easy integration of third party plug-ins and software
- Tools to password protect areas of the site
- Better search engine visibility
- Freedom to import embedable content on the fly such as videos, podcasts, games etc
WordPress is a social media platform, and in today’s digital age, it’s crucial that we’re transparent about our presence online and the conversations we’re engaging in. The ability to do this leaves an important digital footprint for the company.
Please take a look at the new site in your own time, and let us know what you think. We hope you feel it offers a breath of fresh air within the PR industry in particular. If you’re interested in finding out more about WordPress, please get in touch.