The Management Team

The Liberate Media team brings together senior experts in PR, journalism, social media and web development, from a variety of industry sectors. Our consultants are experienced at helping brands to reach and connect with their audiences through a creative fusion of traditional and social media PR techniques.

Our key people include:

Director and Founder: Wendy McAuliffe

Wendy has been working within the internet industry since 1999, and was there to see the dotcom boom and bust. She began her journalist career at ZDNet, the UK’s leading online technology newswire, when the internet as a news source was still in its infancy. She then went on to become technology editor of New Media Age magazine, where she established herself as a key reporter within the digital media industry.

Few journalists manage to make a successful leap into PR, but Wendy made that transition in 2003, following a desire to consult with businesses in the digital space, and never looked back.  As a consequence she has a rare insight and understanding of the complexity that underpins how, and why, people communicate. Appreciating these fundamentals is crucial to advising brands and businesses on how to make a success of the social web.

Wendy co-founded Liberate Media with Lloyd Gofton in 2006.

Profiles/contact details:

Tel: 07900 886 791

email: wendy@liberatemedia.com

Director and Founder: Lloyd Gofton

Lloyd is a seasoned PR professional, offering over 12 years of PR agency experience. He has managed campaigns for well-known technology and digital brands (B2B and B2C) including O2, Adobe and Computer Associates, as well as a wide range of challenger brands. As one of Liberate Media’s founders, Lloyd has been focusing on the development of combined traditional and social media PR strategies since 2006, and believes strongly that the two should work together as part of any communications campaign.

In addition, Lloyd has extensive experience of running European and global PR campaigns, and he manages Liberate Media’s international network of preferred agency partners.

Profiles/contact details:

Tel: 07919 353 484

email: lloyd@liberatemedia.com

Andy Merchant

Andy oversees Liberate Media’s in-house research and development, placing a keen eye on social media, search and web development in particular. Following a career in web design, he has spent the past few years immersing himself in the latest online developments including creative applications, tools and campaigns, to establish a unique level of creativity, knowledge and experience to ensure Liberate Media is always leading the way in the ever changing digital environment.

Profiles/contact details:

Tel: 07779 274 475

email: andy@liberatemedia.com

Tim Greenhalgh

Tim brings to Liberate Media a vast amount of media and business experience. He worked as a national journalist for 20 years, specialising in technology and education for The Times and Observer. His writing and investigative skills, as well as engagement with online and offline PR professionals, are a huge asset to Liberate Media, as is his in-depth knowledge of the national press. Following his journalist career, Tim launched several technology start-ups, including a VC-backed virtual world company, all of which gave him an early understanding and expertise in social networks, social media and online PR. The entrepreneurial knowledge he gained also gives him valuable business insights into communications challenges facing growing businesses (SMBs).

Profiles/contact details:

Tel: 07798 927 795

email: tim@liberatemedia.com