The Management Team

Liberate Media brings together senior consultants in PR, marketing, journalism, social media and web development, from a variety of industry sectors. Our team is experienced at helping brands to reach and connect with their audiences through a creative fusion of traditional communications and social media techniques.

Our team includes:

Director and Founder: Lloyd Gofton

Lloyd is an experienced communications professional, offering over 13 years of knowledge built in the agency sector. He has delivered campaigns for well-known (B2B, B2C, Charity and Public Sector) brands including O2, Napster and WWF, as well as a wide range of challenger brands. As Liberate Media’s founder, Lloyd has been focusing on the development of combined traditional and social media communications strategies since 2006, and believes strongly that the two should work together as part of any campaign.

In addition, Lloyd has extensive experience of running International campaigns, and he manages Liberate Media’s international network of preferred agency partners.

Profiles/contact details:

Tel: 07919 353 484

email: lloyd@liberatemedia.com

Strategy Consultant: Antony Mayfield

Antony Mayfield is a consultant, author and commentator on web media strategy, social media, online content, reputation management and digital literacy.

He founded the content and social media teams at iCrossing in 2006, which became the largest independent digital marketing firm in the world, before being sold to Hearst Media in 2010. Prior to iCrossing, Antony spent a decade in journalism and corporate communications, most recently as a director in the Bell Pottinger Group. He is also the author of best-selling book on how to manage personal reputation online, Me and My Web Shadow.

He now runs digital strategy consultancy and do-tank, Brilliant Noise and provides strategy consultancy for Liberate Media and its clients.

Profiles/contact details:

Email: antony@liberatemedia.com

Senior Consultant: Tim Greenhalgh

Tim brings to Liberate Media a vast amount of media and business experience. He worked as a national journalist for 20 years, specialising in technology and education for The Times and Observer. His writing and investigative skills, as well as engagement with online and offline PR professionals, are a huge asset to Liberate Media, as is his in-depth knowledge of the national press. Following his journalist career, Tim launched several technology start-ups, including a VC-backed virtual world company, all of which gave him an early understanding and expertise in social networks, social media and online PR. The entrepreneurial knowledge he gained also gives him valuable business insights into communications challenges facing growing businesses (SMBs).

Profiles/contact details:

Tel: 07798 927 795

email: tim@liberatemedia.com

Consultant: Andy Merchant

Andy oversees Liberate Media’s in-house research and development, placing a keen eye on social media, search and web development in particular. Following a career in web design, he has spent the past few years immersing himself in the latest online developments including creative applications, tools and campaigns, to establish a unique level of creativity, knowledge and experience to ensure Liberate Media is always leading the way in the ever changing digital environment.

Profiles/contact details:

Tel: 07779 274 475

email: andy@liberatemedia.com