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Digital skills crisis: we need industry-level collaboration

February 22nd, 2008 by Lloyd Gofton

As with nearly every organisation in the digital media sector, recruitment is an ongoing issue for Liberate Media. Actually, let me rephrase that, finding the right candidate is an ongoing issue.

We’ve tried adverts, using our network of contacts, various social recruitment techniques - Facebook, Twitter, blogging etc and now even recruitment agencies to find the best people. We’ve managed to overcome the issue and secure some strong candidates, but it hasn’t been easy or quick. So the problem remains, how do you find reliable candidates quickly? Is it even possible?

What if, we as an industry were to stop fighting over the best candidates and start sharing them? For example, if I come across a really strong candidate but one that isn’t suitable for a role we are looking at, I recommend this individual through the recruitment network to those agencies (PR/digital/or otherwise) who are after the relevant position. It’s a collaborative recruitment network, and benefits both the candidates and the recruiters.

This is still an idea in formation but I wanted to put it out there and see what people thought. But first a few points of confirmation:

  • I don’t mean a network run by a recruitment agency
  • I don’t mean a network/alliance of recruitment agencies
  • I don’t mean a paid service
  • I don’t mean a job site or an advertising platform

I mean an agreement between digital media companies to share and recommend candidates, across some sort of social media network. If they’re not relevant to you, but think they have the attributes to succeed - share and share alike.

So what do we think? Has it been done? Could it work? Let me know your thoughts and following feedback, I’ll do my best to drum up support and see where this could lead us.

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“Liberate Media’s track record in the digital marketing sector speaks for itself, and this easily made them our PR partner of choice.

“This is Collective’s first foray into PR, and the Liberate Media team has been quick to get under the skin of our company, pull out the story that we have to tell, and develop a creative and meaningful communications strategy.

“Their knowledge of social media is additionally proving invaluable to raising our profile both on and offline.”

Greg Doone, managing director, Collective