Comments on: PR is not online or offline, it’s through-the-line

By: End of year PR musings | Online PR and social media consultancy - Liberate Media

Tue, 23 Dec 2008 14:04:12 +0000

[...] Recent Posts PR case study: digital marketing agencyIs Twitter just a weekday tool?Wendy McAuliffe: Who owns online PR? E-consultancy videoFive on Friday - five fabulous Web 2.0 tools and sites of the week (12-12-08)PR is not online or offline, it’s through-the-line [...]

By: Lloyd Gofton

Lloyd Gofton — Sun, 14 Dec 2008 12:37:12 +0000

Hi Roger

I know what you’re getting at, online PR and social media is a fast moving and exciting area that we are passionate about. In comparison, the image of traditional PR has suffered, but as someone who has been in the industry for a while, I still find the area of brand communications to be the most fascinating, whether that’s online or offline.

By: Roger, Online PR Agency, C&M

Roger, Online PR Agency, C&M — Sat, 13 Dec 2008 07:59:12 +0000

you’re right of course, but isn’t Old PR just so boring in comparison to online? : )

By: Lloyd Gofton

Lloyd Gofton — Thu, 11 Dec 2008 09:03:43 +0000

Hi David

Good to hear from you.

I hope that the distinction between online and offline will fade in a shorter time frame than five years, but worry that those who still refuse to consider online strategies will extend the period of evolution.

By: Lloyd Gofton

Lloyd Gofton — Thu, 11 Dec 2008 08:57:34 +0000

Hi Timothy

Thanks for joining in. I agree that this situation will complicate matters further down the line. I fear that by the time understanding has caught up, we may be stuck in two separate camps (online and offline) and find it difficult to converge.

By: David Prior

David Prior — Wed, 10 Dec 2008 20:51:49 +0000

Completely agree. Was explaining to a client just this week that “online PR” shouldn’t really exist as a service - “PR” should simply be understood to involve whatever mixture of online and offline practices are deemed most appropriate for a particular job. I can’t believe that such a distinction will exist in five years’ time.
David

By: Boston PR Firm

Boston PR Firm — Wed, 10 Dec 2008 20:13:20 +0000

I agree, open communication is the best type of communication. We don’t need to draw a line where it doesn’t need to be. This only complicates an un-complicated situation.

When it comes to PR it shouldn’t be offline vs. online, because the strategies are essentially the same.

Timothy