Case study: Creating a community for aspiring expats

Liberate Media began working with PSS International Removals in April 2014. The family-run business, with over three decades of experience in international removals and shipping from the UK to destinations around the globe, wanted to raise its profile among those considering migration. The overall objective was to be migrants’ first choice for international removals from the UK.

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Objectives

After a strategy session, 5 key objectives were highlighted:

  1. Raise awareness of PSS among people considering relocation
  2. Differentiate PSS from competitors, highlighting USPs
  3. Position PSS as an authority on issues related to moving overseas
  4. Inspire potential migrants – selling the dream of living abroad
  5. Generate leads and increase conversions.

Results

Our content, including blogs posts, videos, case studies and social media content, established PSS as an authority, and trusted source of information, on migration issues.

Our daily social media and engagement campaign built a targeted community of people involved in the immigration industry, travel and expat influencers, and those with an interest in living abroad. These channels have seen impressive growth:

Facebook +2,707%

Twitter +43%

LinkedIn +225%

Our media liaison campaign resulted in national coverage (including two pieces in The Telegraph), positioning PSS as a leading specialist in international removals.

Conclusion

Liberate Media achieved its goals to raise awareness of PSS among expats-to-be. Our campaign successfully established a sizeable social media community and has widely reinforced the distinct qualities that give the PSS business standout in its sector.

PSS is firmly positioned as an authority on international removals and wider issues affecting the migrant community – and is the proud owner of a well-developed content hub. The value of the PSS blog to the business is huge – it is a magnet for web traffic, attracting visitors with a keen interest in migration. There is clearly great potential to convert readers into leads.

Client quote

“We’ve worked with Liberate Media since 2014 and they have taken our marketing communications to the next level. They immediately saw the opportunity to focus on why people move to other countries. This became the foundation of a campaign around selling the dream of living overseas.”

“Liberate revolutionised our social campaign, driving massive growth across our channels, running our social customer services and delivering leads. They developed a variety of content, launching our blog and posting hundreds of posts to inform and inspire would-be expats. They also created videos to explain our services and engage potential customers.

“The cherry on top was the PR coverage in trade, expat and national titles, which has been great to cement our positive reputation within the industry and among consumers. Two articles in the Telegraph was fantastic.

“No request has ever been too big or too small, Liberate has consistently delivered in record time and worked autonomously to produce great results when we have not been available to offer guidance.”

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