Data and analytics serve two important purposes in PR, strengthening campaign
Our latest case study is now live on our work
ESOMAR Congress begins next week (September 8th) in Nice, France.
BuzzFeed’s recent valuation of $850 million, following its $50 million
RISJ REPORT IDENTIFIES SMARTPHONE AND SOCIAL MEDIA AS THE MOST POWERFUL CHANGE AGENTS FOR THE DIGITAL NEWS INDUSTRY
The third annual digital news report published today by the Reuters Institute for
If you’ve ever wondered what would happen if Google […]
Digital is more important to the UK economy than we realised, but digital representation at board level is lacking
Interesting research out this week shows the importance of digital […]
Can you use a free tool like Google Analytics to prove that social media is contributing to the business? Yes. But you need to know your goals.
Have we forgotten about quality in the rush to prove that social media is valuable? And what does quality mean, anyway?
The obvious spam bots of the past are evolving into sophisticated silent influencers - could they create a mass movement?