The obvious spam bots of the past are evolving into sophisticated silent influencers - could they create a mass movement?
Every new platform means new forms of analytics. And that means many, clashing platforms. How can you make sense of this data?
A panel at the Social Media Monitoring and Measurement conference 2013 debate the metrics that matter most - and whether ROI is one of them…
Huge web hosting company Peer1 knew that there were leads, hires and complaints on social media - and last month found £800,000 worth of business there. How did they do it?
True attribution modelling is hard - but just falling back on final click is deceptive. There are simple ways to get going with it.
Forget big data - think open data, and social date. Gen Z build trust in a new way, and you need a new approach to reach them.
Can we really create standards of social media measurement? Yes, says Katie Paine, and three of them already exist…