Image of wearable web marketing devices

I had the privilege of moderating an excellent webinar last week where Phillip Clement, Marketing and Sales Director of SDL Bemoko presented some great ideas and data how to increase your speed to market with mobile.

Phillip focused on ways to manage customer experience across multiple channels, dealing with the rapid pace of change in technology, the blurring of real with digital worlds and the imperative to control budgets.

The presentation deck was lengthy and packed with excellent info so there is only space here to touch upon some of the themes but you can download it through a link at the end of this post.

SDL Bemoko mobile consumer slide April 2013 A

Phillip advised on practical ways to simplify mobile and tablet delivery, for marketers to adapt more quickly their campaigns for mobile faster, to manage customer experience across multiple channels and respond to the rapidly changing needs of customers.

He explained that