I had the privilege of moderating an excellent webinar last week where Phillip Clement, Marketing and Sales Director of SDL Bemoko presented some great ideas and data how to increase your speed to market with mobile.
Phillip focused on ways to manage customer experience across multiple channels, dealing with the rapid pace of change in technology, the blurring of real with digital worlds and the imperative to control budgets.
The presentation deck was lengthy and packed with excellent info so there is only space here to touch upon some of the themes but you can download it through a link at the end of this post.
Phillip advised on practical ways to simplify mobile and tablet delivery, for marketers to adapt more quickly their campaigns for mobile faster, to manage customer experience across multiple channels and respond to the rapidly changing needs of customers.
He explained that “Doing mobile” is not the challenge; rather the challenge is delivering against expectation, keeping pace with change and breaking down traditional silos – marketing and IT. This necessitated the deployment of the right technology, empowering IT staff, reduce cost and complexity of delivery, speed commercial innovation without compromising resilience and ensure that businesses were always ahead of customer adoption
Phillip advises: “Traditional methods will bog down progress and increase cost, when you are trying to control budgets effectively.”
He believes that early adopters and late to market businesses are now on a level playing field but that customers’ expectations are high and businesses with agile technology platforms will succeed and grow faster than their competition.
Multi-channel or omnichannel marketing is rapidly becoming the de facto standard for brands of all sizes, and the technology engagement layers within these are becoming more complex, including wearable web devices, even “sentient tattoos”.
This is why marketers and IT professionals within companies must find new, more agile ways to communicate.
You can download the SDL Bemoko deck here.