Quiet Mark

 

Quiet Mark Treehouse and Garden by John Lewis

Summary

Quiet Mark is the not-for-profit trading arm of the Noise Abatement Society, and distinctive Q symbol for quieter products and services. It was developed to raise awareness with consumers and reach out to brands to get involved with its universal symbol and system of support.

Poppy Elliott, managing director, Quiet Mark comments: “The Liberate Media team has worked tirelessly to promote and build Quiet Mark across a range of media sectors and subject matters. I look at them as my PR champions, but their social media skills are equally impressive.

“They have also managed our presence at a range of high profile events and in partnership with international consumer brands, achieving coverage in Sunday Times, Telegraph, Independent, Daily Mail, Sun, Evening Standard, BBC One Show, BBC Click, BBC Radio, ITV, Economist, Wired and many others.

“They have also delivered a raft of amazing competitions with national and trade media, all promoted via our social channels. You could not wish for a more motivated, passionate, creative and committed agency partner. I recommend them highly.”

The campaign

Liberate Media developed a PR and social campaign to expand the understanding and reach of Quiet Mark, with consistent hits on broadcast, national, international, consumer and business media, examples of which can be seen on Quiet Mark’s press page.

The campaign also engaged directly with consumers via social media to build awareness and recruit support, while driving conversation and promotion with brand partners.

PR

Media coverage has been achieved on a wide range of subjects, from product reviews in The Sun, Telegraph and Daily Mail to Quiet Society pieces in the Economist, Cosmopolitan and Huffington Post.

Broadcast coverage has been secured on BBC Click, BBC One Show, BBC Radio 4, BBC Radio 2, BBC local radio, BBC Arabic, ITV and a range of regional radio stations. International coverage has also been achieved various U.S. newspapers such as The New York Times, and in Australian, Spanish and Chinese media.

The campaign was perhaps best known for headline projects such as the Quiet House at the Ideal Home Show 2013, Quiet Treehouse at the Ideal Home Show in 2014 and at the RHS Hampton Court Flowershow 2014, as well as The Quiet Soundscape Garden at the Royal Hampton Palace flower show 2013, where coverage was achieved in the likes of the Sunday People, Sunday Express, Observer, Gardener’s World, Design Week, TechRadar, Elle Decoration and T3, among others.

These campaigns saw Liberate Media working in close partnership with brands such as John Lewis, Virgin Atlantic, Lexus, Dyson, Yamaha, Samsung, STIHL, Bose, Sennheiser, Philips and Government departments such as DEFRA.

Social Media

Liberate Media developed and managed Quiet Mark’s social profiles on Facebook, Twitter and Linkedin, leading to growth and engagement with key audiences. Encouraging debate, support and understanding.

As Quiet Mark’s social media partner, Liberate Media also promoted and seeded Quiet Mark’s regular ‘Win a Quiet Life’ competitions and worked with media partners such as Daily Mail, TechRadar and Shortlist to develop external competitions that sent traffic to Quiet Mark and its social profiles.

The Quiet Society

Environmental noise is hitting the headlines virtually every day, whether it’s the expansion of Heathrow airport or the controversy over fracking in rural England. The opportunity to develop a PR and social campaign around a new symbol for quieter technology and services called the Quiet Mark needed to be wide ranging and hard hitting in equal measure.

There is no doubt that noise has risen up the agenda of large corporates and Quiet Mark is receiving an overwhelmingly positive response from companies with over 40 leading global brands across many product categories, from dishwashers to garden tools, now on board including AEG, Electrolux, LG, Mitsubishi Electric, Panasonic, Philips, Samsung and Whirlpool.

Quiet Mark ultimately hopes that by increasing awareness of high-performance quiet products it will encourage a low-noise standard requirement across technology design, helping us to enjoy the sounds we want to hear and reduce unwanted noise.

Results

Liberate Media has helped to take Quiet Mark from a young not-for-profit brand to a well-known industry partner to large consumer brands. It has considerably higher recognition among consumers thanks to the ongoing PR campaign which has reached two billion people in two years as well as the social media campaigns, which can be see here:

Facebook

Twitter

Linkedin

Example Quiet Society stories:

Economist

Daily Mail

Telegraph

Sunday Express

Example product review stories:

BBC Click

MSN

Quiet Mark coverage summary