During the Firezza campaign, the brand evolved at a pace. Our original focus, to improve limited social customer services and social marketing to build an engaged and responsive brand 24/7, was a success. This is shown by huge growth in social communities and engagement.
At the same time, we delivered PR coverage at a local and national level, driving awareness with customers, and turning Firezza into a name synonymous with quality, authentic pizza.
The second phase of the campaign was dominated by a relaunch of Firezza, following acquisition by Pizza Express. A new client team and different ideas demanded adaptability and responsiveness. We found creative ways to solve the age old problem of differentiating a widely available product in an intensely competitive market.
Our work across PR, social media, CRM and copywriting defined the new Firezza and triggered an explosion of interest in the brand.