In today’s socially connected world, customers can intersect and engage with an organisation at many different points, often avoiding traditional channels of communication.
We have experience of running Social Customer Relationship Management (CRM) campaigns for a range of clients in the retail, hospitality, mobile and broadband sectors, and can help you to develop and implement a Social CRM process under four key headings:
Community management – listening and engaging usefully
Social analytics – gathering and processing data
Actionable insights – identifying and actioning learnings
Integration – integrating learning into the business
Read our Social CRM whitepaper for more information.