Two examples of how to make retailing work on Facebook, for the benefit of a brand.
How Heinz made FMCGs interesting on Facebook by selling limited edition ketchup, and personalised tins of soup.
Martin Belam shares lessons from the team that built The Guardian's social reader app in Facebook.
Three case studies of building communities around brands on Facebook.
How streaming video can encourage customers to make purchases through Facebook.
Who shares on Facebook, when they do it - and why.
How a giant chocolate thumb - live streamed - can drive great engagement around your brand on Facebook.
What's the value of a Like? How effective are Facebook ads? And how do you deal with bosses who don't "get it"? - a panel discuss
Is you approach to Facebook advertising right? Testing and context are the crucial elements for success…
A quick and simple guide to Edgerank - the process Facebook uses to decide with content is town to which users…