Liberate Media has managed PR for Purple since 2013, supporting its launch as a pioneering startup social WiFi provider and its evolution into an ‘Intelligent Spaces’ company with 20 million users across 125 countries.
Our PR campaign has delivered a range of broadcast, national, vertical, trade, consumer and B2B coverage. This includes reviews, product launches, business and investment news stories, and opinion pieces.
This case study focuses on a campaign to support Purple’s early compliance to GDPR legislation, reinforcing its position as a leader in the digital space. GDPR http://www.eugdpr.org/ is the most important change in data privacy regulation in 20 years, harmonising and strengthening existing data privacy laws across Europe.
GDPR compliance demands unambiguous consent before users’ personal data can be used for marketing purposes; and companies that breach consumers’ rights will face steep fines.